The world’s first Green Electricity company:
Green Electricity didn't exist in the world back in 1996. When we offered it for the first time, we became not just Britain’s but the world’s first Green Electricity company – and we kick-started the now global Green Electricity movement. Our mission was and remains to change the way electricity is made and used in Britain.
We chose this focus because conventional electricity is responsible for 30% of Britain’s carbon emissions – it’s our biggest single source as a nation, and therefore the biggest single thing we can change.
We operate a unique model. We use our customers’ energy bills to fund the building of new sources of Green Energy. We like to refer to this as turning ‘Bills into Mills’ – energy bills into windmills. We’re a not-for-dividend company – our profits go back into our mission.
With no shareholders to answer to we’re free to dedicate ourselves to the task of building new sources of Green Energy. And that’s what we do, on average spending more per customer each year on new sources of Green Energy than any other energy company in Britain - bar none. And we share the benefits of our work through our ecobonds – giving people the chance to share the financial benefits of the Green Energy revolution.